Walmart may be the world's largest retailer, but it's been playing catch-up this year with Amazon's online sales. In a blog post today, Walmart's president and CEO, Fernando Madeira said the company will now rival Amazon's July 15th 'Prime Day' with "thousands of great deals" and "special atomic deals."
Madeira's not trying to be subtle — at the top of the post, a banner reads, "No Admission Fee. You shouldn't have to pay $100 to get great deals" — a clear jab at Amazon Prime's $99 membership fees. The company's even matching Amazon's $35 minimum purchase for free shipping option, CBS News reports. Usually, Walmart requires at least $50 in goods for free shipping. After Wednesday, sales are set to continue for 90 days.