In an incredibly effective one-day, one-person protest, Taylor Swift persuaded Apple to reverse its announced policy and pay royalties to musicians and others during its launch of a new streaming Apple Music service. Swift, an industry giant, used sugar, not a stick, to make her case, reports The Los Angeles Times. ”I realize that Apple is working towards a goal of paid streaming. I think that is beautiful progress,” Swift wrote. “We know how astronomically successful Apple has been and we know that this incredible company has the money to pay artists, writers and producers for the 3 month trial period … even if it is free for the fans trying it out.” Less than 24 hours after Swift posted her letter, Apple announced it had reconsidered. Here is Swift’s letter.
