Low-key, logo-free handbags are in - Gucci, Louis Vuitton and Prada are out. The designer's sales are down, the Washington Post reports, and so is the American consumer's interest in their luxury handbags. Today's consumers are concerned with personal taste and individuality - not conformity, the articles claims. As the U.S has recovered from the recession, it says that upper-income customers have watched their wealth increase.
“I think as customers have begun to notice changes in their own income and the income of others, they begin to feel a little bit of yuppie guilt around purchasing the logos,” Charles Lawry, an assistant professor at Pace University who studies luxury marketing said in the article. “It’s the idea of not wanting to seem as if you’re trying to brag about the products that you own.”
