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For a happier new year, Seattle and the state need to think big

It's about time for the state to take advantage of its relationship with China, by investing now in schools, transportation, and trade.

For a happier new year, Seattle and the state need to think big
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Jordan Royer

It's about time for the state to take advantage of its relationship with China, by investing now in schools, transportation, and trade.

Let’s  face it, the last few years have been pretty depressing all the way around.  People are struggling to hold on to their homes and health care, and to provide for  their children’s education. Meanwhile, we’re stuck in two wars and rebuilding  two countries that most analysts believe would be the same whether we left now or in  2014.

And  our state government is forced to make deep cuts that hit those who can  afford it least: the working poor. It’s hard to be optimistic about the  future.

But  in the spirit of the New Year and hope, I offer the following as evidence that our  best days are indeed in front of us. That is, if we dare to be bold and take  advantage of our uniquely competitive position as a region.

Washington state is positioned to become one of the most important players in the most  important relationship in the world — the one between America and China.

And  the key to developing a strategy to take advantage of future opportunities lies  with us: our schools, transportation and trade infrastructure, and the  creativity and energy of our Puget Sound region. The White House and the  Brookings Institution have finally recognized the importance of urban regions in  fueling the national economy and are shifting policies and funding  strategies to acknowledge and foster regional strengths.

The  White House is keen to develop an export strategy in order to jump start the  economy. Governor Gregoire talks up exports, as well, emphasizing just how trade-dependent  our state really is. And we have the infrastructure in the Puget Sound to be an  export power. It’s hard to find another area that has as much potential to increase  manufacturing and produce agricultural products, and that has ports as strategically  located for access to the growing Asian markets.

A  recent KUOW program detailed how the growing wealth in China was leading to an  infatuation with French wines — much to the delight of the French. We make quite  a bit of wine in Washington state too, along with many other products that could  help tip the trade balance in our favor in the very near future. But in order  to export high-value products, we need innovators and a place for them to  develop, land for manufacturing, and access to ports and rail  infrastructure.

The executive director of the Puget Sound Regional Council, Bob Drewel, is working to  help leaders understand the importance of thinking as an economic region. The  Prosperity Partnership, formed after the region successfully ensured that the  Boeing 787 would be made here — or at least put together here — is refocusing its  efforts. Now the partnership is working to develop the next generation of  planning and advocacy: the Regional Business Plan, aimed at understanding our strengths  and weaknesses in order to guide government investments in education,  infrastructure, and technology.

The advocacy role of the partnership is more  important than ever. But taking advantage of our  strengths and opportunities won’t be easy and will require optimism and forward  thinking.

The  devastating cuts in the state’s budget threaten to weaken many of the advantages  our region enjoys. Cuts to the University of Washington, and higher education generally, come at a time when we most need an educated  workforce and strong research institutions. If we put higher education out of  reach for our citizens we threaten our economy and the upward social mobility  that has always been America’s promise. And if we starve higher education of  public support, we will weaken our ability to develop the cutting-edge products  of the future that no one has even thought about yet.

Similarly,  we need to continue to invest in our infrastructure in a timely manner to both  attract and retain the large employers and the startups. There is no better time  to do that than right now, with the positive bidding environment and high  unemployment in the construction sector. The countries that are on the rise are  doing this. India, Brazil, and China are growing fast and investing in their ports,  rail, roads, bridges, and transit. Our economic growth rate is anemic at 3  percent compared to the rates of growth in China, India, and Brazil, all over 8 percent.

Optimism  is on the rise in those countries as well, while an ever larger number of  Americans believe our best days are behind us. According to a Pew Research  Center poll, 87 percent of Chinese believe their country is moving in the right  direction compared to 30 percent of Americans.

I  believe this pessimism is partly responsible for our inability to do big things.  This is why locally we see our elected leaders shrinking back from big  challenges and instead “playing small ball” by taking on highly localized issues  like bike lanes, phone-book bans, and urban chickens. These are good issues to tackle, but they  are not going to give us what we really need: a competitive region that  produces jobs for our people.

Local  leaders need to better understand the interrelationships between the public and  private institutions that drive our economy.

At  a recent Seattle City Council meeting, Councilman Mike O’Brien questioned Seattle  Port Commissioner Gael Tarleton about the need to compete against other ports for import business. The discussion began during a  port briefing on international competitiveness, the widening of the  Panama Canal in 2014, and the rise of new and expanding ports. O’Brien  questioned why we wanted to increase imports as it was a symptom of our culture  of consumerism and ultimately damaging to our environment.

I  absolutely agree that we cannot continue to be a consumer- and service-based economy, and that is why I disagree with O’Brien’s comments. Let me  explain. The Puget Sound ports of Tacoma and Seattle began as export-driven  ports. While it’s true that they are largely import-driven now, with 70 percent of  imports moving to Chicago and points east, the empty containers returning westward by rail are export opportunities for this state's homegrown products.

In a recent Seattle  Times opinion piece, Joseph Borich, president of the Washington State China Relations Council, wrote about Washington state’s unique relationship  with China and the opportunities that it affords. We benefit greatly by our  exports to China; our trade deficit is only 13 percent while the national trade  deficit is a whopping 326 percent. Our state exports to China in 2010 will  likely reach $9 billion. And with the trends in China what they are — increased  wealth and a large and growing middle class — there is no limit to how much that figure  can grow.

But  we have to understand what our exporters need and how that relates to our import  facilities. In fact, during the shipping downturn of the last two years, there  was a container shortage for exporters. So every import is an export  opportunity.

Additionally,  having strong ports and the accompanying infrastructure — roads, bridges, and  rail — means that we would be well-positioned to develop and ship the new  products of the future to the growing middle and upper classes in China and the  rest of Asia. Boeing also needs the port and the manufacturing area that  surrounds it for suppliers as it turns out a 737 every day of the month  from its Renton plant.

Growing  companies on the east side of the state depend on this infrastructure as well.  Companies that export electronics, aerospace, and pharmaceutical products, like  ITRON, Triumph Composite Systems, and Hollister Stier, are driving the economy in  Spokane while providing longshore and transportation jobs at our sea and  airports. There are many others around the state as well that depend on Puget  Sound’s location and infrastructure for the growth and productivity of their  businesses.

Port  Commissioner Tarleton understands these issues well and explained them to O’Brien.  She will be president of the commission next year. I hope and  expect she will continue the work of current Commission President Bill Bryant to  continually reach out across the state to help people understand the strategic  importance of our ports. (Jan. 4 update: It now appears likely that Bryant will serve another year as president.)

As  exciting as these opportunities are, the basic infrastructure needed for exporting goods and simply getting around the region is under threat. The 520 Bridge, the Alaskan Way  Viaduct, and Seattle’s seawall all need to be replaced.

These  are strategic regional resources that are the platforms for our economic  competitiveness. Past leaders in government and business in our region have  invested money and energy in building and protecting our manufacturing and  industrial base. Other regions have decided to move in a different direction and  are now suffering severe economic impacts and an erosion of the middle  class.

Portland  is an economic cautionary tale. They have been hit harder by the Great Recession  than almost anywhere else. And although Portland is held in high regard by urban  planners for its ability to plan regionally, it simply hasn't had the  economic diversity to insulate itself from the downturn. According to a study of wage and job growth by Brookings and the London School of Economics, Portland dropped from a  pre-recession rank of 45th to 139th among 150 metro areas, one of  the steepest declines in the survey.

The  study does include a bright side, saying there are opportunities for export to  growing Asian markets for those metropolitan regions with the infrastructure  to support it.

And  a new study by a consortium of Oregon business groups details similar findings.  In fact, Portland’s economic woes are hurting Washington’s Clark County, whose  13 percent unemployment rate is worse than the Washington state average of 9.1 percent. This  is largely due to Clark County’s reliance on the Portland area for jobs, a  connection that some in Clark County are beginning to rethink.

Here  in Puget Sound, we need local elected leaders to think beyond political  boundaries and think instead of how goods and services are produced and move  through our economic region. Markets and economies do not follow political  boundaries. The New Year will bring new opportunities to explore regional  cooperation on a number of big transportation projects. There will be pressure  to sink back from big challenges and play it safe, to focus on local issues.  This would be a mistake. The time is now to invest in the future, which looks  incredibly bright for our region.

Happy  New Year!

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Jordan Royer

By Jordan Royer

Jordan Royer left city government in 2007 to accept the position of vice president for external affairs in the Seattle office of the Pacific Merchant Shipping Association, where he currently works rep