Pacific Northwest

Is a Rose Garden by any other name as sweet?

News that Paul Allen is hot to sell naming rights [http://www.oregonlive.com/business/oregonian/index.ssf?/base/news/119752172892270.xml&coll=7] for the Rose Garden–the spaceship-like home of his Portland Trailblazers–has us pondering possibilities.

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Kimberly Marlowe Hartnett

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Kimberly Marlowe Hartnett • Feb 6, 2018

Feb 6, 2018

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          <article>
            <header>
              <hgroup>
                <h1>Is a Rose Garden by any other name as sweet?</h1>
                <h2><p>News that Paul Allen is hot to sell naming rights [http://www.oregonlive.com/business/oregonian/index.ssf?/base/news/119752172892270.xml&coll=7] for the Rose Garden–the spaceship-like home of his Portland Trailblazers–has us pondering possibilities.</p></h2>
              </hgroup>
               <p>By <a href="/author/kimberly-marlowe-hartnett-crosscut-com/">Kimberly Marlowe Hartnett</a></p> 
              <p><time datetime="2025-02-04T05:00:00-08:00">Feb 6, 2018</time></p>
            </header>
            <p>News that Paul Allen is <a href="http://www.oregonlive.com/business/oregonian/index.ssf?%2Fbase%2Fnews%2F119752172892270.xml=&coll=7&ref=avalancheghost.one">hot to sell naming rights</a> for the Rose Garden–the spaceship-like home of his Portland Trailblazers–has us pondering possibilities.</p><p>News that Paul Allen is <a href="http://www.oregonlive.com/business/oregonian/index.ssf?%2Fbase%2Fnews%2F119752172892270.xml=&coll=7&ref=avalancheghost.one">hot to sell naming rights</a> for the Rose Garden–the spaceship-like home of his Portland Trailblazers–has us pondering possibilities.</p><p>Naturally, some variation of a Nike SwooshGarden is the first thing that comes to mind, even though the  <a href="http://www.nba.com/blazers/news/Trail_Blazers_Seeking_Corporat-248240-1218.html?ref=avalancheghost.one">Trailblazer's site</a> itself points out that the buyer might not be a homegrown company:</p><p>The Trail Blazers have begun initial dialogues with several interested Portland companies, as well as regional and national entities, about investing in a unique partnership opportunity that is being presented for the first time since the Rose Garden opened in 1995.</p><p>Some locals can't help but daydream about a moniker that's a bit less corporate. One commenter on <a href="http://www.blueoregon.com/2007/12/a-new-name-for.html?ref=avalancheghost.one">Blue Oregon</a> cheerfully proposes "People's Arena."  As another reader notes, it beats naming the place after some bank in Connecticut.</p><p>Other suggestions?</p>
          </article>

News that Paul Allen is hot to sell naming rights for the Rose Garden–the spaceship-like home of his Portland Trailblazers–has us pondering possibilities.

News that Paul Allen is hot to sell naming rights for the Rose Garden–the spaceship-like home of his Portland Trailblazers–has us pondering possibilities.

Naturally, some variation of a Nike SwooshGarden is the first thing that comes to mind, even though the Trailblazer's site itself points out that the buyer might not be a homegrown company:

The Trail Blazers have begun initial dialogues with several interested Portland companies, as well as regional and national entities, about investing in a unique partnership opportunity that is being presented for the first time since the Rose Garden opened in 1995.

Some locals can't help but daydream about a moniker that's a bit less corporate. One commenter on Blue Oregon cheerfully proposes "People's Arena." As another reader notes, it beats naming the place after some bank in Connecticut.

Other suggestions?

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By Kimberly Marlowe Hartnett