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103

103

Assisted by Tool Techs and Mentors and equipped with all types of tools from 3D printers, laser cutters , computer driven routers, to hammers and nails, prototypes begin to take shape. Teams construct and test their prototypes and begin work on all the pitch materials including product video, sales sheets, marketing

104

104

Prior to the final judging teams provide a sneak peek of their product to the judges and manufacturers in a 2-minute lightening round of pre-judging. Is the product unique? Does it have wow factor? Will it sell itself? Is it feasible for manufacturing based on costs and complexity?

105

105

The final pitches begin! The teams present their products and creative marketing ideas to the judges in front of an auditorium full of people. Only three of our 17 product prototypes will win the opportunity to continue the challenging journey to marketplace.

106

106

Top US design firms are tasked with redesigning our winning products. New prototypes are made and tested. Our top three teams are given a breakdown of all the work put into redesigning and prototyping their ideas. The teams react to all the weeks and months of professional work that has

107

107

The mentors give valuable marketing the merchandising insight. Professional marketing companies from around the United States are brought in to help craft the marketing and merchandising ideas for their products. The products are getting closer to the rigors of public debut through crowdfunding.

108

108

The products are shown to a select few buyers. Next stop San Francisco to meet campaign strategists at IndieGoGo a global online crowdfunding platform. With all of the feedback and the information that has been gathered the products are ready for their crowdfunding debut. Months after the initial 48 hour

103

103

Assisted by Tool Techs and Mentors and equipped with all types of tools from 3D printers, laser cutters , computer driven routers, to hammers and nails, prototypes begin to take shape. Teams construct and test their prototypes and begin work on all the pitch materials including product video, sales sheets, marketing

104

104

Prior to the final judging teams provide a sneak peek of their product to the judges and manufacturers in a 2-minute lightening round of pre-judging. Is the product unique? Does it have wow factor? Will it sell itself? Is it feasible for manufacturing based on costs and complexity?

105

105

The final pitches begin! The teams present their products and creative marketing ideas to the judges in front of an auditorium full of people. Only three of our 17 product prototypes will win the opportunity to continue the challenging journey to marketplace.

106

106

Top US design firms are tasked with redesigning our winning products. New prototypes are made and tested. Our top three teams are given a breakdown of all the work put into redesigning and prototyping their ideas. The teams react to all the weeks and months of professional work that has

107

107

The mentors give valuable marketing the merchandising insight. Professional marketing companies from around the United States are brought in to help craft the marketing and merchandising ideas for their products. The products are getting closer to the rigors of public debut through crowdfunding.

108

108

The products are shown to a select few buyers. Next stop San Francisco to meet campaign strategists at IndieGoGo a global online crowdfunding platform. With all of the feedback and the information that has been gathered the products are ready for their crowdfunding debut. Months after the initial 48 hour